Standardizing recycling labels for bins

Standardizing recycling labels for bins

A nonprofit organization is spearheading a simple solution to a common source of confusion that often leads to headaches for recycling processors and haulers.

Despite other advancements in recycling, the industry still lacks a consistent and coherent way to label recycling bins, leaving the guesswork with consumers who often put items in the wrong receptacle or in the trash, creating more work for processors down the line. But a new initiative being introduced to the industry and the general public seeks to solve this regularly occurring problem.

In 2009, at the Recycling Association of Minnesota Conference, Michelle "Mitch" Hedlund pitched the idea of creating standardized labels on recycling bins that would signal to consumers where to put their recyclables, doing away with the confusing array of signage used across the country, while producing cleaner and more consistent streams for processors.

The idea went over so well, that a national committee composed of about 40 organizations including industry groups, school associations, retailers and others was formed to come up with labels that the public would come to readily associate with certain types of materials and drop them in the correct bin without an afterthought, Recycle Across America (RAA), which Hedlund serves as executive director of, was also formed to further spearhead the effort.

"We wanted to make sure that it wasn't just industry making that decision, but also the general public," said Hedlund.

Hedlund stressed that developing easy-to-recognize labeling to be uniformly used on receptacles is long overdue. She said that the labels, which she hopes will be as commonly understood as traffic signals, could make a big difference in the quality of materials collected and the overall effectiveness of recycling.

"If recycling and manufacturing with recycled materials is going to be taken seriously in this country, then the labels on bins need to be taken seriously. It's simply a matter of common sense," wrote Hedlund, in an email to Resource Recycling.

RAA had originally launched a website in September of last year that allowed anyone to download and print the 21 labels for recycling collection. However, the organization later changed its tack. RAA now no longer permits people to download the labels after discovering that they were being altered or were becoming faded and ripped. Now if a church, school business or other institution wants them they have to pony up $1.33 a piece for each of the 8 ½ by 5 ½ inch labels.

"Labels need to be taken seriously and they need to be effective and clean and withstand use in order to be effective," said Hedlund, who explained her organization does not want the labels to end up like the infamous "chasing arrows" icon that has become confusing or outright meaningless to the public.

She added that the labels, made by Screen Graphics, are sturdy enough to stay intact in both an Alaska winter and Arizona summer. She's also looking into getting grants lined up to make it easier for organizations to purchase them.

Hedlund said that RAA is looking into getting the labels copyrighted and has a pro bono lawyer who will address errant use of them, although she hopes it wouldn't come to that.

"We're not chasing anybody, certainly but we do feel the importance of protecting the standardization," she said.

Now that RAA has a better system in place to distribute the labels, Hedlund said she begin doing more aggressive outreach to get the word out to make them more universal. She also said she'll be a presence at upcoming conferences like the Residential Recycling Conference that was held recently in Nashville, Tennessee.

So far, the labels are being used by at least one organization in all 50 states, according to Hedlund, and are getting interest in the UK, Canada and Australia. She also noted that retail giant Target was involved in the process of developing them, and Republic Services, a waste hauling company, has signed on to use them. Hedlund has also seen additional interest from state recycling associations and the U.S. Environmental Protection Agency, among others.

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Comments

Study: Consistent Labels Result in 47% Increase in Capture Rates

Based on the comments below, it sounds like the introduction of standardized labels is threatening a couple of people or organizations who are currently benefiting/profiting from the chaos.

All anyone needs to do is look at common sense and the facts.   Click on the article reporting a study about this subject.  Note the first sentence, "Labels are key!" http://www.startribune.com/local/south/88836552.html?page=1&c=y  Studies show, consistent labels resulted in increased capture rates and cleaner materials captured (47% improvement is reported in this article).  So you want us to believe that inconsistent labels throughout society is better?  RAA created a label for all sorting needs and continues to add to the options based on various sorting requirements throughout the country - it's not trying to say one size fits all.    

Increasing capture rates while reducing the haulers' and converters' expenses related to costly contamination, is a good thing isn't it?  Having cleaner materials for the U.S. market, is a good thing isn't it?  Looking at the bigger picture, it is a fact that an increase in recycling and use of recycled materials means an increase in jobs and an improved national economy.  That's a good thing too, right?  

Fact:  Inconsistent labels are not resulting in progress - that has been proven over many years (contamination in recycling bins is high, recycling levels are low and people are confused at the bin). 

1.  Ask non-industry and industry people about recycling in public and what they think of how bins are labeled.  

2.  Ask the converters how much it costs them in $ and time to sort out the contamination in the materials they just purchased from the hauler and how much they have to pay to dispose of that contamination.  By the way, that company just paid for those materials by the weight only to find that a certain percentage of that weight is garbage. Ask them if that half eaten hot dog in their materials is good for business.

3.  Ask the EPA how recycling rates have been doing in the U.S.

Yes we all love the chasing arrow, but unfortunately the chasing arrow is clip art.  It can be put on anything, and people/companies DO put it on anything (including some styrofoam) because there isn't any oversight of its use.  The completely damages the public's understanding and trust for what is recyclable and recycled.  And the chasing arrow placed on a bin by itself isn't enough information to tell the person at the bin what to put in the bin. The label on a bin needs a picture, needs simple words, needs the icon and needs color coding that is consistent.   

As wonderful as it would be to ask everyone in the U.S. to get rid of their bins and use standardized bins, it is not likely to happen any time soon, if ever.  Not to mention the environmental impact of all those existing bins going out of service, is an environmental fright.  And asking all the haulers to switch to only one sorting practice nationally isn't practical or likely at this time either.   So doesn't it kind of make sense to introduce standardized labels first?  One needs to ask, why would anyone fight to keep inconsistent labels when they have created so many problems?  

Education is Key

RAA is essentially a distributor of bins and recycling stickers, just like any other distributor, which is fine for consumers who want another option for buying recycling bins/labels. It is great that Resource Recycling emphasizes that RAA no longer allows downloads (for reasons that do not really make sense except to earn money on the product), and is looking at legal action. This is not a do-good mission but rather a savvy business person who wants to market a product. That's great but should be recognized as such. 


Bin labels are just one piece of the puzzle, and recycling programs vary so much that uniformity of stickers really does not address the challenges around the country, nor does it address the fact that each recycler (and broker who sells to a recycler) may want very specific collections depending on the products manufactured from the collected materials. This can vary state-to-state, region-to-region, and business-to-business.


There are many types of bin labels out there that work great - in fact the best labels are ones that are custom-designed (oftentimes by an individual business or school) to address recyclable items SPECIFIC TO THAT PROGRAM. Pictures of these recyclable items, as well as customized visual triggers such as a company sustainability logo - or even just consistency throughout a building - are both ways to address some of the education needed to collect recycling. But labels are a small piece of the bigger puzzle of education, both at the purchasing end as well as the disposal end.

Speak from knowledge and truth

Recycle Across America is a non-profit initiative through the Environmental Advancement Foundation - we are not a distributor, otherwise we would be required to be a for-profit company.  Every sponsorship dollar that we have received has gone directly toward subsidizing the cost of printing labels to provide a rebate program for schools and non-profits.  Donations to the organization through the label program go toward "Label Makeover Grants".  

Regarding your comments about addressing every sorting need around the country, there are 21 standardized labels to meet nearly every unique sorting need and hauler requirement. As needed, more labels will be added when we learn of unique sorting requirements that haven't been met.  From the response thus far, we have nearly all sorting needs covered by the standardized labels.  Lastly, logos can be and are frequently added to the standardized labels.  

Excuse my frankness, but if you can't speak from truth or knowledge, then please get down from the podium.    Mitch Hedlund - Executive Director 

The need exists. This seems like patchwork solution

I certainly understand the logic of standardization. Those little stick figure signs are what keeps me from walking into the ladies' room.

But it seems like with all the varieties of local recycling systems, the solution needs to be more than just a fancy sticker. If the goal is preventing contamination, there's a lot of work yet to do out there, including research addressing bin shapes, placement of bins, lid types, etc. There's also a lot of technology. If the goal is promoting recycling and increasing participation, that's a different issue.

If you want a nice sticker for your bins - and one of these happens to fit your need - there's nothing wrong with these. But I'm skeptical of a "national movement" with so little apparently backing it up. Feels like a commercial venture.

Far from being "infamous,

Far from being "infamous, confusing, or meaningless", the chasing arrows logo is widely recognized as a recycling symbol.  The only confusion comes from a certain industry's obfuscation and misuse of the symbol.  Instead of dealing with that problem, this group wants us to all replace our stickers and logos, and educate the public to recognize a replacement logo. 

Consistency, Unity and Label Make-Over Grants

We're grateful to Resource-Recycling for sharing the standardized label initiative!   We also wanted to add a couple of points in this comment forum.  

We wanted to clarify that there are a number of label size options (4x10, 5.5 x 8.5, 9x12 and rounds, as well as custom sizes with prices starting at $1/each) and there are rebates available to schools and non-profits, thanks to sponsors such as Republic Services, Busch Systems, Return2Earth Products, PFI, ClearStream, who are helping to subsidize the cost of labels for schools and non-profits.  

Additionally, just to keep a couple of comments in the article in proper context, we wanted to add this note:   When the discussion came up about the chasing arrows not being protected and the problems that have ensued with that icon as a result of lack of protection, I was asked if we will be copyrighting and protecting the standardized labels. I responded saying that copyrighting and protecting the effort will be important, otherwise standardization will dilute and then recycling will be right back to label confusion, public frustration, low capture rates, costly contamination of recycled materials, unstable economics of a recycling market, and hindered environmental progress.  

We are very proud to say that in only a few short months, there are organizations, schools, municipalities, counties, non-profits and households in every state in the union already using standardized recycling labels.  As of this month, with North America's top recycling label producer now eliminating all the other labels they've offered in the past and only distributing the standardized labels going forward, we're seeing the movement toward standardized labels gaining even more tremendous momentum.

Finally, we are also working on generating funding for "Free Label Make-Over Grants" for those that are unable to pay for labels.  We will notify Resource Recycling when we have "Label Make-Over Grants" available to announce to their subscribers.  

All the best!

Mitch Hedlund - Recycle Across America

step in the right direction

After reviewing all of the opinions expressed so far, I think it is a step in the right direction. Doesn't appear to be any hidden agendas to me.

standarized labels

we recently switched to single stream recycling for our curbside collection and drop off-- which is for mixed paper including corrugated cardboard and all commingled bottles and cans--now we have one bin for trash and one bin for recycling- is there a label for that?

Yes, there is a Mixed Recycling (Single Stream) label

If you go to the www.recycleacrossamerica.org website you will see all of the label options; and yes there is a Mixed Recycling (single stream) label for your needs.  

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