RR Conference 2012: Is social marketing in recycling worth it?

Does social marketing beat regular outreach, or is it sizzle without substance? Skumatz Economic Research Associates, Inc. (SERA) conducted detailed research about recycling outreach programs utilizing social marketing, including a thorough analysis of social marketing's impact and cost-effectiveness. SERA's leading resource economist, Juri Freeman, will provide a comparative analysis of retention rates and long run cost-effectiveness based on almost two years of follow-up data.

The 2012 Resource Recycling Conference is excited to head to the Hilton Austin in Austin, Texas, August 28-29. For more information, including information on the Hilton Austin, session topics and the agenda, or exhibiting and sponsorship opportunities, please visit www.rrconference.com or click on the banner below.

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